TY  - BOOK
AU  - Paley, Norton.
TI  - The manager's guide to competitive marketing strategies
SN  - 9788130903491
AV  - 658.8 PAL
U1  - 658.8 
PY  - 2007///
CY  - New Delhi
PB  - Viva Books
KW  - Marketing
KW  -  Management
N1  - Includes bibliographical references and index
ER  -