Paley, Norton. <br/><br/>
The manager's guide to competitive marketing strategies / 
Norton Paley. 
 - 3rd ed. 
 - New Delhi :  Viva Books,  2007 
 - xvii, 412 p. :  ill. ;  27 cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>9788130903491 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing -- Management.
<br/><br/><label>LC Class. No.: </label>658.8  / PAL 
<br/><br/><label>Dewey Class. No.: </label>658.8  / PAL [ Shelf 67 ]