TY  - BOOK
AU  - McDonald, Malcolm.
TI  - Malcolm McDonald on marketing planning: understanding marketing plans and strategy 
SN  - 9780749453787
AV  - 658.802 MCD
U1  - 658.802 
PY  - 2008///
CY  - London : , Philadelphia
PB  - Kogan Page
KW  - Marketing
KW  -  Planning
KW  -  Management
N1  - Includes bibliographical references (p. 192) and index
ER  -