TY  - BOOK
AU  - Ind, Nicholas.
TI  - Living the brand: how to transform every member of your organization into a brand champion ; in association with Marketing 
SN  - 9780749443160
AV  - 658.827 IND
U1  - 658.827 
PY  - 2004///
CY  - London ; , Sterling, VA
PB  - Kogan Page
KW  - Brand name products
KW  - Business names
KW  - Management
KW  -  Employee participation
KW  - Corporate image
N1  - Includes bibliographical references and index
ER  -