Ind, Nicholas.

Living the brand : how to transform every member of your organization into a brand champion ; in association with Marketing / Nicholas Ind. - 2nd ed. - London ; Sterling, VA : Kogan Page, 2004. - iii, 219 p. : ill. ; 24 cm.

Includes bibliographical references and index.

9780749443160


Brand name products.
Business names.
Management -- Employee participation.
Corporate image.

658.827 / IND

658.827 / IND [ Shelf 69 ]