Living the brand : how to transform every member of your organization into a brand champion ; in association with Marketing /
Nicholas Ind.
- 2nd ed.
- London ; Sterling, VA : Kogan Page, 2004.
- iii, 219 p. : ill. ; 24 cm.
Includes bibliographical references and index.
9780749443160
Brand name products. Business names. Management -- Employee participation. Corporate image.