TY  - BOOK
AU  - Ramesh Kumar, S.
TI  - Marketing and branding: the Indian scenario 
SN  - 8131700976
AV  - 658.827 KUM
U1  - 658.827 
PY  - 2007///
CY  - New Delhi
PB  - Dorling Kindersley (India)
KW  - Branding (Marketing)
KW  -  India
N1  - Includes bibliographical references (p. [465]-479) and index
ER  -