Ramesh Kumar, S. <br/><br/>
Marketing and branding :  the Indian scenario / 
S. Ramesh Kumar. 
 - New Delhi :  Dorling Kindersley (India),  2007. 
 - xiv, 482 p. :  ill. (some col.) ;  25 cm. 
<br/><br/>Includes bibliographical references (p. [465]-479) and index. 
<br/><br/><label>ISBN: </label>8131700976 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Branding (Marketing) -- India.
<br/><br/><label>LC Class. No.: </label>658.827  / KUM 
<br/><br/><label>Dewey Class. No.: </label>658.827  / KUM [ Shelf 69 ]