TY  - BOOK
AU  - Cheverton, Peter.
TI  - Key account management in financial services: tools and techniques for building strong relationships with major clients 
SN  - 9780749444457
AV  - 332.10688 CHE
U1  - 332.10688 
PY  - 2008///
CY  - London ; , Philadelphia
PB  - Kogan Page
KW  - Financial services industry
KW  -  Management
KW  - Selling
KW  -  Key accounts
KW  - Marketing
KW  - Customer services
N1  - Includes bibliographical references (p. 324-326) and index
UR  -  http://10.10.1.6/eresource3/0007781.zip 
ER  -