Key account management in financial services :  tools and techniques for building strong relationships with major clients / 
Peter Cheverton ... [et al.]. 
 - London ;   Philadelphia :  Kogan Page,  2008  
 - xiv, 329 p. :  ill. ;  25 cm. +    1 CD-ROM (4 3/4 in.). 
<br/><br/>Includes bibliographical references (p. 324-326) and index. 
<br/><br/><label>ISBN: </label>9780749444457 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Financial services industry -- Management.<br/>Selling -- Key accounts.<br/>Marketing -- Key accounts.<br/>Customer services.
<br/><br/><label>LC Class. No.: </label>332.10688  / CHE 
<br/><br/><label>Dewey Class. No.: </label>332.10688  / CHE [ Shelf 3 ]