TY - BOOK AU - Bennett, Roger, AU - Blythe, Jim. TI - International marketing: strategy planning, market entry & implementation SN - 9780749445157 AV - 658.804 BEN U1 - 658.804 PY - 2002/// CY - London ; , Sterling, VA PB - Kogan Page KW - Export marketing N1 - Includes bibliographical references (p. [352]-354) and index ER -