TY  - BOOK
AU  - Yadin, Daniel L.
TI  - The international dictionary of marketing: over 2,000 professional terms & techniques 
SN  - 9780749449247
AV  - 658.8003 YAD
U1  - 658.8003 
PY  - 2001///
CY  - London ; , Milford, CT
PB  - Kogan Page
KW  - Marketing
KW  -  Dictionaries
ER  -