Yadin, Daniel L. <br/><br/>
The international dictionary of marketing :  over 2,000 professional terms & techniques / 
Daniel Yadin. 
 - London ;   Milford, CT :  Kogan Page,  2001. 
 - v, 441 p. ;  24 cm. 
<br/><br/><label>ISBN: </label>9780749449247 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing -- Dictionaries.
<br/><br/><label>LC Class. No.: </label>658.8003  / YAD 
<br/><br/><label>Dewey Class. No.: </label>658.8003  / YAD [ Dictionary Shelf ]