TY  - BOOK
AU  - LePla, F. Joseph, 
AU  - Parker, Lynn M., 
TI  - Integrated branding: becoming brand-driven through company-wide action 
SN  - 9780749445256
AV  - 658.827 LEP
U1  - 658.827 
PY  - 2002///
CY  - London ; , Milford, CT
PB  - Kogan Page
KW  - Branding (Marketing)
N1  - Includes bibliographical references (p. [285]-287) and index
ER  -