LePla, F. Joseph,    1955- <br/><br/>
Integrated branding :  becoming brand-driven through company-wide action / 
F. Joseph LePla & Lynn M. Parker. 
 - Rev. ed. 
 - London ;   Milford, CT :  Kogan Page,  2002. 
 - xiv, 299 p. :  ill. ;  24 cm. 
<br/><br/>Includes bibliographical references (p. [285]-287) and index. 
<br/><br/><label>ISBN: </label>9780749445256 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Branding (Marketing)
<br/><br/><label>LC Class. No.: </label>658.827  / LEP 
<br/><br/><label>Dewey Class. No.: </label>658.827  / LEP [ Shelf 69 ]