TY  - BOOK
AU  - Lincoln, Keith.
AU  - Thomassen, Lars.
TI  - How to succeed at retail: Winning Case Studies and Strategies for Retailers and Brands 
SN  - 9780749453008
AV  - 658.87 LIN
U1  - 658.87 
PY  - 2009///
CY  - Philadelphia
PB  - Kogan Page Limited
KW  - Retail trade
KW  - Brand name products
N1  - Includes index; REsolving the big squeeze -- REflating the brand -- REassessing the shopper -- REconnecting to the shopper -- REevaluating the shopping experience -- REstorming the trends -- REcreating the brand message -- REflagging it -- REtrying again and again -- REstoring your ethics -- The companies doing it right -- Becoming a retail phenomenon -- A source of light -- REtailizing the brand -- Postscript-eat or be eaten!
ER  -