TY  - BOOK
AU  - Shajahan, S.
TI  - Relationship marketing: text and cases 
SN  - 0070583375
AV  - 658.812 SHA
U1  - 658.812 
PY  - 2004///
CY  - New Delhi
PB  - Tata McGraw-Hill
KW  - Marketing relationship
KW  - Marketing management
ER  -