Shajahan, S. Relationship marketing : text and cases / S. Shajahan. - New Delhi : Tata McGraw-Hill, 2004. - 310 p. ; 24 cm. ISBN: 0070583375 0070583374 Subjects--Topical Terms: Marketing relationship.Marketing management. LC Class. No.: 658.812 / SHA Dewey Class. No.: 658.812 / SHA [ Shelf 69 ]