Smith, P.R. <br/><br/>
The Handbook of Marketing Communications :  An Integrated Approach / 
P.R. Smith and Jonathan Taylor 
 - 3rd.ed. 
 - New Delhi :  Kogan Page ,  2003 
 - xvi, 640p  ill.  24cm 
<br/><br/><label>ISBN: </label>9798175542333 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing Communiccations
<br/><br/><label>Dewey Class. No.: </label>658.804  / SMI [ Shelf 15 ]