TY  - BOOK
AU  - Williams, Alison.
AU  - Mullin, Roddy.
TI  - The handbook of field marketing: a complete guide to understanding and outsourcing face-to-face direct marketing 
SN  - 9780749453800
AV  - 658.872 WIL
U1  - 658.872 
PY  - 2009///
CY  - London ; , Philadelphia
PB  - Kogan Page
KW  - Direct marketing
KW  - Sales promotion
KW  - Sampling
KW  - Branding (Marketing)
N1  - Includes bibliographical references and index
ER  -