TY - BOOK AU - Kaden, Robert J. TI - Guerrilla marketing research: marketing research techniques that can help any business make more money AV - 658.83 KAD U1 - 658.83 PY - 2006/// CY - London ; , Philadelphia PB - Kogan Page KW - Marketing research KW - Small business KW - Management N1 - Includes bibliographical references (p. [233]) and index ER -