Kaden, Robert J.

Guerrilla marketing research : marketing research techniques that can help any business make more money / Robert J Kaden. - London ; Philadelphia : Kogan Page, 2006. - xiv, [232] p. ; 24 cm.

Includes bibliographical references (p. [233]) and index.


Marketing research.
Small business -- Management.

658.83 / KAD

658.83 / KAD [ Shelf 70 ]