TY  - BOOK
AU  - Van Gelder, Sicco, 
TI  - Global brand strategy: unlocking branding potential across countries, cultures & markets 
SN  - 9780749442132
U1  - 658.827 
PY  - 2005///
CY  - Sterling, Va.
PB  - Kogan Page Limited
KW  - Brand name products
KW  -  Planning
KW  - Branding (Marketing)
KW  -  Management
KW  - Export marketing
N1  - Includes bibliographical references (p. [251]-256) and index
ER  -