Van Gelder, Sicco,    1964- <br/><br/>
Global brand strategy :  unlocking branding potential across countries, cultures & markets / 
Sicco Van Gelder. 
 - Sterling, Va. :  Kogan Page Limited,  2005. 
 - xii, 260 p. :  ill. ;  24 cm. 
<br/><br/>Includes bibliographical references (p. [251]-256) and index. 
<br/><br/><label>ISBN: </label>9780749442132 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Brand name products -- Planning.<br/>Branding (Marketing)<br/>Brand name products -- Management.<br/>Export marketing.
<br/><br/><label>Dewey Class. No.: </label>658.827  / GEL [ Shelf 69 ]