TY  - BOOK
AU  - Jolly, Adam.
TI  - From idea to profit: how to market innovative products and services 
SN  - 9780749445225
AV  - 658.8 JOL
U1  - 658.8 
PY  - 2005///
CY  - London ; , Sterling, Va.
PB  - Kogan Page
KW  - New products
KW  -  Marketing
KW  - Strategic planning
N1  - Includes index
ER  -