From idea to profit :  how to market innovative products and services / 
consultant editor, Adam Jolly. 
 - London ;   Sterling, Va. :  Kogan Page,  2005. 
 - viii, 167 p. :  ill. ;  24 cm. 
<br/><br/> Includes index. 
<br/><br/><label>ISBN: </label>9780749445225 
<br/><br/><label>Subjects--Topical Terms: </label><br/>New products -- Marketing.<br/>Strategic planning.
<br/><br/><label>LC Class. No.: </label>658.8  / JOL 
<br/><br/><label>Dewey Class. No.: </label>658.8  / JOL [ Shelf 66 ]