TY - BOOK AU - Murray, Iain. TI - The franchising handbook: the complete guide to choosing a franchise SN - 9780749449223 AV - 658.8708 MUR U1 - 658.8708 PY - 2006/// CY - London ; , Philadelphia PB - Kogan Page KW - Franchises (Retail trade) N1 - Includes indexes; Nothing succeeds like franchising success -- The ins and outs, the pros and cons -- Any questions -- Searching for the perfect partner -- Don't shoot the wrong beast -- Getting closer and getting help -- Signing on the dotted line -- Winning over the bank -- Ladies (or should I say women) first -- A little marriage guidance ER -