The franchising handbook : the complete guide to choosing a franchise /
Iain Murray.
- London ; Philadelphia : Kogan Page, 2006.
- x, 210 p. : col. ill. ; 22 cm.
Includes indexes.
Nothing succeeds like franchising success -- The ins and outs, the pros and cons -- Any questions -- Searching for the perfect partner -- Don't shoot the wrong beast -- Getting closer and getting help -- Signing on the dotted line -- Winning over the bank -- Ladies (or should I say women) first -- A little marriage guidance.