TY  - BOOK
AU  - Bird, Drayton.
AU  - Bird, Drayton. 
TI  - Commonsense direct & digital marketing
SN  - 9788175543728
AV  - 658.872 BIR
U1  - 658.872 
PY  - 2007///
CY  - London ; , Philadelphia
PB  - Kogan Page
KW  - Direct marketing
N1  - "Rev. ed. of: Commonsense direct marketing / Drayton Bird. 4th ed. London ;; Dover, N.H. : Kogan Page, 2000"--T.p. verso; Includes index
ER  -