Bird, Drayton. <br/><br/>
Commonsense direct & digital marketing / 
 Commonsense direct and digital marketing 
Drayton Bird. 
 - 5th ed. 
 - London ;   Philadelphia :  Kogan Page,  2007. 
 - viii, 434 p. :  ill. ;  25 cm. 
<br/><br/> "Rev. ed. of: Commonsense direct marketing / Drayton Bird. 4th ed. London ;   Dover, N.H. : Kogan Page, 2000"--T.p. verso.  Includes index. 
<br/><br/><label>ISBN: </label>9788175543728 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Direct marketing.
<br/><br/><label>LC Class. No.: </label>658.872  / BIR 
<br/><br/><label>Dewey Class. No.: </label>658.872  / BIR [ Shelf 71 ]