TY  - BOOK
AU  - McNeil, Ruth.
ED  - Market Research Society.
TI  - Business to business market research: understanding and measuring business markets 
SN  - 9780749447702
AV  - 658.83 MCN
U1  - 658.83 
PY  - 2005///
CY  - London ; , Sterling, VA
PB  - Kogan Page
KW  - Industrial marketing
KW  -  Research
N1  - Published in association with the Market Research Society; Includes bibliographical references (p. 299-301) and index
ER  -