McNeil, Ruth. <br/><br/>
Business to business market research :  understanding and measuring business markets / 
Ruth McNeil. 
 - London ;   Sterling, VA :  Kogan Page,  2005. 
 - x, 310 p. :  ill. ;  24 cm. 
 - Market research in practice series .
<br/><br/> Published in association with the Market Research Society. 
<br/><br/>Includes bibliographical references (p. 299-301) and index. 
<br/><br/><label>ISBN: </label>9780749447702 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Industrial marketing -- Research.
<br/><br/><label>LC Class. No.: </label>658.83  / MCN 
<br/><br/><label>Dewey Class. No.: </label>658.83  / MCN [ Shelf 70 ]