TY  - BOOK
AU  - Srinivasan, R.
TI  - Services marketing: the Indian context 
SN  - 8120325982
AV  - 658.80954 SRI
U1  - 658.80954 
PY  - 2004///
CY  - New Delhi
PB  - Prentice-Hall
KW  - Marketing management
ER  -