Srinivasan, R. <br/><br/>
Services marketing :  the Indian context / 
R. Srinivasan. 
 - New Delhi :  Prentice-Hall,  2004. 
 - 243 p. ;  24 cm. 
<br/><br/><label>ISBN: </label>8120325982 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing management.
<br/><br/><label>LC Class. No.: </label>658.80954  / SRI 
<br/><br/><label>Dewey Class. No.: </label>658.80954  / SRI [ Shelf 68 ]