TY  - BOOK
AU  - Floor, Ko.
TI  - Branding a store: how to build successful retail brands in a changing marketplace 
SN  - 9780749451684
AV  - 658.827 FLO
U1  - 658.827 
PY  - 2006///
CY  - London ; , Philadelphia
PB  - Kogan Page
KW  - House brands
KW  -  Marketing
KW  - Branding (Marketing)
KW  - Retail trade
N1  - Includes bibliographical references(p. 355-358)
ER  -