Floor, Ko. <br/><br/>
Branding a store :  how to build successful retail brands in a changing marketplace / 
Ko Floor. 
 - London ;   Philadelphia :  Kogan Page,  2006. 
 - 360 p. :  ill. ;  24 cm. 
<br/><br/>Includes bibliographical references(p. 355-358). 
<br/><br/><label>ISBN: </label>9780749451684 0749451688 
<br/><br/><label>Subjects--Topical Terms: </label><br/>House brands -- Marketing.<br/>Branding (Marketing)<br/>Retail trade.
<br/><br/><label>LC Class. No.: </label>658.827  / FLO 
<br/><br/><label>Dewey Class. No.: </label>658.827  / FLO [ Shelf 69 ]