TY  - BOOK
AU  - Kompella, Kartikeya
TI  - Building Brands and Building Meaning: A Guide to Increasing the Financial Value of Brands Through Building Positive Meaning 
SN  - 9788130903392
U1  - 658.827 
PY  - 2006///
CY  - New Delhi
PB  - Viva Books
KW  - Branding
ER  -