Kompella, Kartikeya Building Brands and Building Meaning : A Guide to Increasing the Financial Value of Brands Through Building Positive Meaning / Kartikeya Kompella - New Delhi : Viva Books , 2006 - x, 134p ill. 24cm ISBN: 9788130903392 Subjects--Topical Terms: Branding Dewey Class. No.: 658.827 / KOM [ Shelf 71 ]