TY  - BOOK
AU  - Southard, Elisa.
TI  - Break through the noise: 9 tools to propel your marketing message 
SN  - 9788130905099
AV  - 658.8 SOU
U1  - 658.8 
PY  - 2004///
CY  - Walnut Creek, CA
PB  - MarketSkills
KW  - Marketing
KW  - Relationship marketing
N1  - Includes bibliographical references (p. 83-85) and index
ER  -