TY  - BOOK
AU  - Clifton, Rita.
AU  - Simmons, John, 
AU  - Ahmad, Sameena.
TI  - Brands and branding
SN  - 9781861976642
AV  - 658.827 CLI
U1  - 658.827 
PY  - 2004///
CY  - Princeton, NJ
PB  - Bloomberg Press
KW  - Brand name products
KW  - Branding (Marketing)
KW  -  Management
KW  -  Forecasting
N1  - Includes bibliographical references and index
ER  -