Brands and branding / 
[edited by] Rita Clifton and John Simmons ; with Sameena Ahmad ... [et al.]. 
 - Princeton, NJ :  Bloomberg Press,  2004. 
 - xv, 256 p. :  ill. (some col.) ;  22 cm. 
 - The economist series .
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>9781861976642 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Brand name products.<br/>Branding (Marketing)<br/>Brand name products -- Management.<br/>Brand name products -- Forecasting.
<br/><br/><label>LC Class. No.: </label>658.827  / CLI 
<br/><br/><label>Dewey Class. No.: </label>658.827  / CLI [ Shelf 69 ]