Tungate, Mark,    1967- <br/><br/>
Branded male :  marketing to men / 
Mark Tungate. 
 - London ;   Philadelphia :  Kogan Page,  2008. 
 - ix, 228 p., [16] p. of plates :  col. ill. ;  24 cm. 
<br/><br/>Includes bibliographical references (p. [222]-223) and index. 
<br/><br/><label>ISBN: </label>9780749454685 0749454687 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Branding (Marketing)<br/>Male consumers.<br/>Target marketing.
<br/><br/><label>LC Class. No.: </label>658.80081  / TUN 
<br/><br/><label>Dewey Class. No.: </label>658.80081  / TUN [ Shelf 67 ]