TY  - BOOK
AU  - Haig, Matt.
TI  - Brand royalty: how the world's top 100 brands thrive and survive 
SN  - 9780749444396
AV  - 658.827 HAI
U1  - 658.827 
PY  - 2004///
CY  - London ; , Sterling, Va.
PB  - Kogan Page
KW  - Brand name products
KW  -  Management
N1  - Includes bibliographical references and index
ER  -