Haig, Matt.

Brand royalty : how the world's top 100 brands thrive and survive / Matt Haig. - London ; Sterling, Va. : Kogan Page, c2004. - vi, 314 p. : ill. (some col.) ; 25 cm.

Includes bibliographical references and index.

9780749444396


Brand name products -- Management.

658.827 / HAI

658.827 / HAI [ Shelf 69 ]