TY  - BOOK
AU  - Lehu, Jean-Marc.
TI  - Brand rejuvenation: how to protect, strengthen & add value to your brand to prevent it from ageing 
SN  - 0749448954
AV  - 658.56 LEH
U1  - 658.56 
PY  - 2006///
CY  - London ; , Philadelphia
PB  - Kogan Page
KW  - Product management
KW  - Product life cycle
KW  - Branding (Marketing)
KW  -  Management
N1  - Includes bibliographical references (p. [225]-234) and index
ER  -