Lehu, Jean-Marc. <br/><br/>
Brand rejuvenation :  how to protect, strengthen & add value to your brand to prevent it from ageing / 
Jean-Marc Lehu ; [translated by Anglia Translations]. 
 - London ;   Philadelphia :  Kogan Page,  2006. 
 - xii, 252 p. :  ill. ;  25 cm. 
<br/><br/>Includes bibliographical references (p. [225]-234) and index. 
<br/><br/><label>ISBN: </label>0749448954 9780749448950 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Product management.<br/>Product life cycle.<br/>Branding (Marketing) -- Management.
<br/><br/><label>LC Class. No.: </label>658.56  / LEH 
<br/><br/><label>Dewey Class. No.: </label>658.56  / LEH [ Shelf 64 ]