TY  - BOOK
AU  - Mikunda, Christian.
TI  - Brand lands, hot spots & cool spaces: welcome to the third place and the total marketing experience 
SN  - 9780749443320
AV  - 659 MIK
U1  - 659 
PY  - 2004///
CY  - London ; , Sterling, VA
PB  - Kogan Page
KW  - Special events
KW  -  Marketing
KW  -  Planning
N1  - "First published in Germany in 2002 as Marketing spuren : Willkommen am dritten Ort"--Verso t.p; Includes bibliographical references (p. [201]) and index
ER  -