Mikunda, Christian. <br/><br/>
Brand lands, hot spots & cool spaces :  welcome to the third place and the total marketing experience / 
Christian Mikunda. 
 - London ;   Sterling, VA :  Kogan Page,  c2004. 
 - xviii, 221 p. , [16] p. of plates :  ill. (some col.) ;  25 cm. 
<br/><br/> "First published in Germany in 2002 as Marketing spuren : Willkommen am dritten Ort"--Verso t.p. 
<br/><br/>Includes bibliographical references (p. [201]) and index. 
<br/><br/><label>ISBN: </label>9780749443320 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Special events -- Marketing.<br/>Special events -- Planning.
<br/><br/><label>LC Class. No.: </label>659  / MIK 
<br/><br/><label>Dewey Class. No.: </label>659  / MIK [ Shelf 72 ]