TY  - BOOK
AU  - Kremer, Chuck.
AU  - Rizzuto, Ron.
AU  - Case, John, 
TI  - Managing by the numbers : b a commonsense guide to understanding and using your company's financials
SN  - 8176493589
AV  - 658.15 KRE
U1  - 658.15 
PY  - 2000///
CY  - Cambridge, Mass.
PB  - Perseus Pub.
KW  - Financial statements
KW  - Business enterprises
KW  -  Finance
N1  - "Developed in partnership with Inc."; "An essential resource for growing businesses."; List of tables and graphs -- Acknowledgments -- Introduction -- Pt. 1. All you really need to know about financial statements. 1. Two words on accounting ; 2. The balance sheet ; 3. The income statement ; 4. Cash flow -- Pt. 2. Understanding the big picture. 5. The three bottom lines ; 6. The financial scoreboard -- Pt. 3. Financial analysis to boost performance. 7. The three financial goals ; 8. Managing for optimum performance: net profit ; 9. Managing for optimum performance: operating cash flow ; 10. Managing for optimum performance: return on assets ; 11. Ratio magic ; 12. Forward-looking financials -- Epilogue -- Appendix 1. SOHO equipment: the complete financials -- Appendix 2. Tips on converting your company's financials to the financial scoreboard -- Appendix 3: Our (nonsacred) financial glossary and why you need a sacred one -- Appendix 4. A guide to ratios -- Appendix 5. A history of the Mobley matrix / by Louis B. Mobley -- About the authors
ER  -