Kremer, Chuck. <br/><br/>
Managing by the numbers : b a commonsense guide to understanding and using your company's financials / 
Chuck Kremer, Ron Rizzuto, with John Case. 
 - Cambridge, Mass. :  Perseus Pub.,  c2000. 
 - xv, 198 p. :  ill. ;  24 cm. 
<br/><br/> "Developed in partnership with Inc."  "An essential resource for growing businesses." 
<br/><br/>List of tables and graphs -- Acknowledgments -- Introduction -- Pt. 1. All you really need to know about financial statements. 1. Two words on accounting ; 2. The balance sheet ; 3. The income statement ; 4. Cash flow -- Pt. 2. Understanding the big picture. 5. The three bottom lines ; 6. The financial scoreboard -- Pt. 3. Financial analysis to boost performance. 7. The three financial goals ; 8. Managing for optimum performance: net profit ; 9. Managing for optimum performance: operating cash flow ; 10. Managing for optimum performance: return on assets ; 11. Ratio magic ; 12. Forward-looking financials -- Epilogue -- Appendix 1. SOHO equipment: the complete financials -- Appendix 2. Tips on converting your company's financials to the financial scoreboard -- Appendix 3: Our (nonsacred) financial glossary and why you need a sacred one -- Appendix 4. A guide to ratios -- Appendix 5. A history of the Mobley matrix / by Louis B. Mobley -- About the authors. 
<br/><br/><label>ISBN: </label>8176493589 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Financial statements.<br/>Business enterprises -- Finance.
<br/><br/><label>LC Class. No.: </label>658.15  / KRE 
<br/><br/><label>Dewey Class. No.: </label>658.15  / KRE