TY  - BOOK
AU  - Ind, Nicholas.
TI  - Beyond branding
SN  - 0749442123
AV  - 658.827 IND
U1  - 658.827 
PY  - 2003///
CY  - London, UK ; , Sterling, VA
PB  - Kogan Page
KW  - Brand name products
KW  - Branding (Marketing)
KW  - Brand choice
KW  - Product management
N1  - Includes bibliographical references and index; A brand of enlightenment / Nicholas Ind -- Whose brand is it anyway? / Denzil Meyers -- Beyond brand narcissism / Alan Mitchell -- Branding for good? / Simon Anholt and Sicco Van Gelder -- Brand sustainability: it's about life or death / Tim Kitchin -- Brand, dynamic valuation and transparent governance of living systems / Chris Macrae -- Authenticity / John Moore -- What's brand got to do with it? / John Caswell -- Anthropology and the brand / Ian Ryder -- Transparency, or not: brand inside: brand outside -- The most obvious yet overlooked next source for the brand's authentic evolution / Julie Anixter -- Leadership branding / Thomas Gad -- The brand manifesto: why brands must act now or alienate the future's primary consumer group / Jack Yan -- Postscript / Malcolm Allan
ER  -